I do tend to agree with this in a broad sense. Some writers will argue that all copy is content, but not all content is copy. The second line is simply updating you on what’s happening in the iScribe Creative office with a purpose to inform and entertain. The first line is prompting you to invest in copywriting services. Click on any of the locations below to apply. Scribes will have continued contact and direction from the President, the Director of Operations or the Human Resources Generalist of iScribeMD. In the form of a Facebook post: “Today at the iScribe Creative office, we are celebrating our 2 year business anniversary!” Scribes will directly report to the Lead Scribe or designated manager for their location. In the form of a Facebook ad: “Are you struggling to make time to write ads for your business? Hire a copywriter through iScribe Creative today!” In this instance, you are likely to see a mix of copy and content forming to create an entertaining read with an aim to sell. Sometimes a blog post might have the sole purpose of promoting a product. Of course, the line between these two styles of writing is blurry, at best. Pieces of writing that fall under the status of ‘content’ include, but are not limited to: Pieces of writing that fall under the status of ‘copy’ include, but are not limited to:Ĭontent is what you write when you’re writing with an aim to ENTERTAIN or EDUCATE. ![]() Let me know whether you agree or disagree… What is copy?Ĭopy is what you write when you’re writing with an aim to SELL. My line of thinking makes sense to me, so I figured I’d share and see if it makes sense to anyone else. iScribe integrates seamlessly with your practice’s EHR system and makes it mobile. Ok, so the verdict is still out when it comes to defining the exact difference between ‘copy’ and ‘content’, but here are my thoughts on the matter, however right or wrong they may be.
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